We live in a world where big corporations owning fast-food restaurants are using amoral approach in advertising companies.
Commerical full of half-naked girls that probably never even try a hamburger in their live! Trying to justify unhealthy food with sexulizing hamburgers.
But that’s not all have been up to. They’ve also been targeting the Neanderthal sensibility with incredibly sexist advertisements. It’s no surprise that industries with a disproportionately male clientele use sex to sell their product—53 percent of men eat fast food on a weekly basis, compared with 42 percent of women—but thanks to Carl’s Jr.’s hypersexualized commercials, the practice has become common over the past decade. Here are six of the most egregious examples.
1. Carl’s Jr.—Kate Upton Really, Really Loves Burgers
In 2012, Carl’s Jr. debuted what many consider to be its most sexually explicit commercial, featuring an intimate moment between Kate Upton and a patty melt. The model-actor’s burger is so spicy that it works her into a feral rage, and she starts grinding against the Carl’s Jr. bag that’s, for whatever reason, resting between her legs.
2.Carl’s Jr. and Hardee’s Commerical – Sara Underwood, Emily Ratajkowski
3.Carl’s Jr. | Tex Mex Bacon Thickburger “Borderball” Commercial Extended Cut
This list can go on and on… but what is the point of all of this .
According to this article .
The CEO of Carl’s Jr. Doesn’t Care If You’re Offended by the Chain’s Sexy Ads
“If you don’t complain, I go to the head of marketing and say, ‘What’s wrong with our ads?'” says Andrew Puzder, CEO of Carl’s Jr. and Hardee’s parent company CKE Restaurants, describing a conversation with the head of an unnamed organization that regularly protests company marketing. “Those complaints aren’t necessarily bad for us. What you look at is, you look at sales. And, our sales go up.”
Just a simple fact :
Carl’s Jr. and Hardee’s supermodel-centric marketing strategy, which launched in 2005 with a commercial of Paris Hilton sensually washing a Bentley in a bikini, is all about bringing “hungry, young guys” to restaurants. A recent study found that 52 percent of viewers surveyed found a Carl’s Jr. commercial starring bombshell Charlotte McKinney offensive, but the numbers don’t lie: the ad had 2.5 billion earned media impressions before it even ran as a Super Bowl commercial. Now, it has more than 4 billion.